Insight

Design story · Aippy

Meet Boopy:
Play Is About to Begin

Boopy is Aippy’s mascot—a small green signal for one simple idea: start here, try something, see what happens.

NADA AI4 min read
Boopy characters playing in a colorful brick-built world with a rainbow arch and balloons
One character. Many ways to play.

A soft shape, a screen-like face, and one green orb turn Aippy’s promise into a character—and one simple feeling: you can begin.

The first gesture is an invitation.Boopy arrives, waves, and leaves room for the player.

01 · Why Boopy exists

Make the first step feel easy.

Making something playable begins with a small leap: an idea has to leave your head and become something another person can try. Boopy lives at that moment.

Boopy is neither the tool nor the trophy. It makes the first move feel lighter, responds when something happens, and leaves the world in the spotlight.

Boopy turns “you can make this” into “come try.”

02 · The design

Three details make Boopy unmistakable.

The body: one soft, simple shape. It reads at icon size, feels tangible up close, and belongs to no single genre.

The face: a dark screen, two green eyes, and a small mouth. A few marks are enough to show delight, doubt, focus, or concern.

The orb: Boopy’s green signal. It makes the silhouette unmistakable and keeps a small piece of Aippy visible in every version.

Six 2D Boopy studies exploring uncertainty, discomfort, sickness, dizziness, movement, and delight

01 2D expression study

Make the feeling clear.

The 2D study asks a simple question: can the face, orb, and posture carry six different emotions without lighting or texture?

The same six Boopy states translated into softly rendered 3D forms

02 3D form study

Then give it weight.

The same poses move into 3D. Volume, balance, material, and shadow can add depth—but the feeling must stay just as clear.

Feeling before finish.Find the expression in 2D. Make sure it survives in 3D.

03 · Many worlds

Change the role. Keep the character.

Aippy can hold a quiet puzzle, a party game, a strange simulation, or something without a name. Boopy has to travel with all of them.

Three anchors stay fixed: the rounded body, dark face, and green orb. Everything else—role, material, prop, and mood—can change. A new version works only if Boopy is still obvious at a glance.

Boopy typing on a glowing blue holographic interface
Boopy as a scientist carrying colorful experiments
Boopy in a dark hoodie using a laptop
Boopy wearing a denim jacket and reflective glasses
Boopy wearing a red superhero cape
Boopy wearing long white bunny ears
Six worlds. One unmistakable Boopy.

04 · A job to do

Every version should do something.

A new look is not enough. Each Boopy should help a moment: invite, explain, celebrate, recover, pause, or begin again.

That is why the archive is grouped by intention, not wardrobe. The useful question is not “What can Boopy wear?” It is “What can this Boopy help someone do or feel?”

Make & explore

Boopy painting at a small easel with green and yellow paint
Boopy carrying a game controller
Boopy examining something through a magnifying glass
Boopy holding a phone to its head
Boopy typing on a white keyboard
Boopy assembling a small machine with screwdrivers

Help & celebrate

Boopy giving a thumbs-up
Boopy celebrating with peace signs and a small cake
Boopy sitting at a desk with a small computer
Boopy jumping with arms raised in celebration
Boopy watering small sprouts with a yellow watering can
Boopy writing in an open notebook

Remix & surprise

Steampunk Boopy with brass goggles and colorful vapor
Boopy formed from translucent water
Boopy in a colorful polka-dot outfit holding a paintbrush
Boopy in graffiti streetwear holding a spray paint can
Boopy in a rainbow hoodie with reflective sunglasses and lightning bolts
Muscular green Boopy flexing in a power pose
Organized by intention, not wardrobe.Every version gives the moment a clearer purpose.

05 · When to appear

Show up. Help. Step aside.

Boopy should appear only when it makes a moment clearer or kinder. A short celebration can reward progress. A small gesture can open an empty state. Guidance can feel friendly without becoming a lecture.

Then Boopy steps back. The work—not the mascot—remains the hero. If Boopy is everywhere, no appearance feels special.

06 · Sticker language

A small character can say a lot.

Still images establish the shape. Motion reveals the personality. Boopy can hesitate, refuse, panic, applaud, recover, or quietly return to work.

The timing changes; the silhouette stays familiar. Together, the stickers become a compact emotional vocabulary—expressive, readable, and never too loud.

Featured stickers

9 animated stickers
Boopy waiting with excited rosy cheeks
Can’t wait
Boopy throwing both arms up in celebration
Hooray
Boopy giving a thumbs-up
Nice
Boopy feeling blue beneath a small rain cloud
Feeling blue
Boopy shaking its head no
No, no, no
Boopy settling down to sleep
Good night
Boopy looking around for something
Looking around
Boopy relaxing on holiday
On holiday
Boopy working at a screen
Working
Explore 16 more stickers

More reactions & everyday

12 animated stickers
Boopy applauding
Applause
Boopy reacting in alarm
Startled
Boopy sinking into a long sigh
Deep breath
Boopy repairing scattered parts
Fixing
Boopy making something by hand
Making
Boopy eating an ice cream cone
Treat break
Boopy watering a plant
Watering
Boopy playing a game on a laptop
Game time
Boopy concentrating on another game
One more round
Boopy playing with colorful toys
Toy time
Boopy reading a book
Reading
Boopy riding a bicycle
Going for a ride

Movement

4 animated stickers
Boopy running forward
On the run
Boopy doing a little wiggle
Little dance
Boopy crawling along the ground
Crawling
Boopy walking forward
On the way

Also available as stickers on Klipy

07 · Made with Aippy

The real test is what others make.

A strong character still feels like itself in someone else’s hands. These four Aippy works take Boopy through an idle loop, a platform world, a puzzle, and an AR companion.

Each creator changes the medium and the rules. The soft silhouette, green signal, and invitation to play remain. Boopy is no longer only a mascot to look at; it is material people can create with.

MotionBoopy Idle Loop Systemby @mohammad2000

Open

Live from Aippy

01 · Motion

Boopy Idle Loop System

Made by @mohammad2000

Why it works. Timing and repetition carry personality without changing the costume.

Open original

Choose a work inside the phone, or use the controls below it.

08 · Where it belongs

Boopy is Aippy’s invitation to play.

NADA AI is building toward a new playable medium. Aippy is its first product, and Boopy is Aippy’s mascot—close to the everyday act of making, trying, and sharing.

Its job is deliberately small: meet an idea with curiosity, help it take the next step, then get out of the way. When the green orb appears, something is ready to be tried, changed, or continued. Play is about to begin.

Create with Aippy